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Have you got any qualifications? http://beeg.in.net/ beeg. This year’s Psychology prize went to the authors of "'Beauty Is in the Eye of the Beer Holder': People Who Think They Are Drunk Also Think They Are Attractive." In that paper, the winning team noted in an experiment that French men who believe they are drunk also believe that they are more attractive. That suggested two things: one, that the “beer goggles” effect applies not just to the sudden object of an intoxicated person’s desire, but to their self-perception, as well. Two, that you don’t even have to be intoxicated to experience this effect; you just have to think you are.